Jesse Northcott.

OCEANSIDE, Calif.—Independent premium eyewear brand Raen has announced the appointment of Jesse Northcott as the company’s new president and chief executive officer. Northcott brings over 10 years of experience in finance and operations across leading industry brands to Raen, the company said. Before taking on this role, he served as Raen’s CFO, where he drove key initiatives across all teams, improving operational efficiency, inventory management and financial planning. In addition to his work at Raen, Northcott has held positions at Linksoul, Razer Inc., Blizzard Entertainment, Volcom, Quiksilver, Lakai Footwear/Girl Skateboards and DC Shoes. He began his career in the United States Marine Corps, where he served as a Sergeant.

“Our focus on lean inventory management and strategic processes has ensured efficient and effective business operations," Northcott said. "The first two quarters of the year have produced the best profitability Raen has seen in several years, demonstrating the brand’s strong performance and growth.

 
 
“I want to start by acknowledging the valuable contributions of the entire team. Success in any organization is never the result of one individual but rather the collective effort of a dedicated team working towards a common goal. Building on our strengths, we will leverage the expertise of our founders—Jeremy Heit, Jordan Percy, and Justin Heit—who remain actively involved in guiding the brand's creative and strategic direction. This synergy ensures that the brand stays true to its roots while continually evolving and pushing the boundaries of design and quality,” he added.